ERP are a set of applications that automate & integrate
most complex business tasks bringing about a higher degree of efficiency in
business. It leads to better cost control, customer retention & enhanced
customer support.
Enterprise Resource Planning (ERP) & Customer
relationship management (CRM) applications are thought about to be the mainstay
of any successful business today.
CRM tools on the other hand aim to improve the relationship
with the customer & thereby increase the profitability.
CRM focuses on the customer while ERP tools help you look at
business from a broader view. How would it be in the event you could receive a
combination of the in package? Nowadays, most vendors have began to integrate
CRM with an ERP process. The result is nothing short of dynamic.
ERP & CRM: The combo
An ERP suite which has fully integrated CRM can make life
simple for you. Here are a number of the features that are often seen in such a
application package. Enterprise resource planning Performance
management : This module of the ERP CRM application will enable managers in
your organization to have a complete bird's eye view of the performance &
the activities in your organization. Most application systems also have
reporting integrated with this module which makes it very simple to document across
multiple periods & schema.
Purchasing : Watch your whole purchase department gets
automated with this module. Right from purchase orders to payment processing,
everything will be managed with ease.
Sales : This is of the most efficient modules of the ERP CRM
application. It gives you a complete view of potential customers & existing
ones. The sales module is integrated with the promotion module & this lets
the team target each customer with the most exact plan.
Customer Service :You can be rest assured of the best
customer support now that you have CRM integration within the ERP process.
Watch your escalation requests decline over a time period.
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